Best 5 winning cover letter templates for freelancers on Upwork

In the competitive world of freelancing on platforms like Upwork, crafting a compelling cover letter is crucial to stand out from the crowd and win projects. A well-written cover letter can effectively showcase your skills, experience, and enthusiasm for the job, increasing your chances of landing lucrative opportunities. To help you make a great impression, here are five standout cover letter templates tailored for freelancers on Upwork:

1. Newbie

Hi [Client Name],

I’m [Your Name] and I’d like to help complete your project.
I understand how important timely deliverables and clear communication are to working together remotely. I have been a freelancer for 3 years now and have received strong feedback on the ability to deliver high-quality work by the deadline.
Here is a sample of my work:

[Your Project URLs]

Additionally per your post, I understand the importance of the 3-day
turnaround time and having the deliverables in the preferred format. I will definitely be able to meet your expectations for this particular project.

Please let me know if you have any questions or if I can provide more
samples of my work.

Best regards,
[Your Name]

2. Developer/Programmer


My name is [Your Name] and I’d love to help you launch your new
website. I am a web developer, who has worked on over 40 different
websites. I studied web development for 4 years and have worked with
startups to build their web presence over the past 3 years.
Below are a few links to websites I have built:

[Your Project URLs]

If you are looking for a different type of website than the ones above, I’d be happy to tailor it to your needs. I understand you are a new company and I am happy to be flexible to make sure we work with your timeline. Could you tell me more about your target market and audience? If you are unsure, I can brainstorm with you on this point.

Do let me know if you have any questions and I am excited to have the
possibility to work on this project!

Best regards,
[Your Name]

3. Virtual Assistant

Hi [Client Name],

My name is [Your Name] and I came across your post for a virtual assistant and I’d love to apply for the position. I have 6 years of experience as an assistant for the Executive Director of [Company Name], so I have a strong understanding of the importance of
organization, efficient working, and timely completion of tasks. You
mentioned you are looking for calendar management, reaching out to
clients to set up meetings and data entry, all of which require great
communication skills and follow-up. I have a track record in maintaining strong communication, attention to detail and I am not afraid of being persistent.

Here is a link to my personal website and my Instagram to learn more
about me:

[Your Project URLs]

I look forward to the possible opportunity to help you reach your personal and professional goals as a virtual assistant.

Thank you,
[Your Name]

4. Data Entry

Hello [Client Name],

I am a detail-oriented data entry specialist and I would be interested in
completing your project.

I have been working in data entry for the past 10 years and am well versed in most data entry software. Is there a particular software this project will require? My experience has also been across sectors, from accounting to IT sales and F&B so I would easily adapt to your firm’s needs. I have attached my resume below for further details about my work.

As you can see from my reviews on Upwork, I have been hired on this
platform many times before and have received great reviews from previous clients. I work methodically and am able to deliver within the necessary deadlines.

Let me know if this works for you and we can discuss timelines further.

[Your Name]

5. Designer

Hi [Client Name],

I am a graphic designer and I’d love the opportunity to work with your

After looking at your website and social media presence, I got a clear idea of the style improvements you are looking for for your visual content. I have helped numerous brands refresh their content and look, including [Your Project URL] and [Your Project URL] who are in a
similar sector.

I have been working as a freelance graphic designer for the last 5 years
and it is my full-time profession. Here is a link to my online portfolio to get a closer look at my work:

[Your Portfolio]

My goal is to help you and your brand get to where you want to go and help discover a new audience with your content. I saw in the post that you are looking for the graphic design work to be completed within 10 business days, and that should not be a problem at all. Additionally, I would be happy to go through 5 rounds of edits after submission to make sure that you are satisfied with the work.

I look forward to hearing from you,
[Your Name]


Feel free to customize these templates to fit your specific skills, experience, and the requirements of each project you apply for on Upwork. Remember to personalize each cover letter to demonstrate your genuine interest and enthusiasm for the opportunity. With a well-crafted cover letter, you can significantly increase your chances of securing freelance projects and building a successful career on Upwork.

Make sure to utilize Upwork Smart to optimize your time and seize every job opportunity without missing a beat.

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